Top 7 Ways to Maximize Your ROI from Content

Created - 16 May 2020Last Modified - 16 May 2020

Businesses today are operating in an entirely different world that consists of high customer expectations and a greater amount of competition. The organisations need to stay highly aware and one ahead of the competition by using the new digital marketing techniques.

Content is proved to be an asset, and unlike many conventional marketing fundamentals, its value can prove indefinite. But today, even the best content will be incompetent without a solid content marketing strategy.

On the contrary, only because a piece of content gets thousands of views and social shares don’t mean that it has produced a high return on investment (ROI). At present only a limited number of marketers are actually achieving a positive ROI with their content. There are a lot of factors that contribute to ROI, the 7 best of them are listed below - 

1. Plan your marketing strategy

Up to where and what you want your marketing to achieve? 

By knowing the answer to this question, you can easily achieve high ROI by your content. Understanding and fixing your marketing goals will allow you to focus on your marketing content and make it influential. 

You can fix a marketing strategy such as you can ask your customers to sign up for your newsletter; you can design messages and other marketing materials for that specific goal. The most important thing to focus on is to don’t rely on a bunch of things that are not useful, you should be able to establish what is most important and focus on the essential items first. You should also try to keep track of your content which means you can plan your content ahead, write it in time, promote it effectively over various platforms and compare the ROI to improve continuously. Keeping these marketing strategies in mind while working for the digital market, you will lead way ahead than usual. 

2. Discover the Best Channels

It's quite common for enterprises to spend their most of the time on content development, leaving behind the content marketing. It's somehow true that content marketing can't work without high-quality content, but that’s not only the way to get high ROI. You have to get a plan for how to publish your content in front of your audience. 

Here comes a need for a content distribution plan. Unfortunately, many organisations are going hard with this. So it becomes really important how do you pick a channel to focus on? 
It’s quite simple, you have to analyze your past content, and determine the number of visitors or subscribers you got from each of the online platforms or channels. You should keep the track records of the data in the form of a simple table, for each channel to measure your results. The data in the table must include time spent, Cost of time, Sales/subscribers/visitors etc to keep a record. You will definitely see that certain channels are somehow performing better than others.

3. Maintain Consistency

Content marketing demands consistency in updating and promoting the content. Most content marketers understand these demands of content that it needs to be created in a consistent manner but this certainly doesn’t mean it always comes in that way.

Content marketing is not something that you can start and forget. You should make a particular plan or schedule so that updating the content should not be a big issue. You can also choose a publishing frequency and stick to it. Either you post 1 blog a day, 1 blog a week, or even 1 blog a month, the number isn't really as important as the consistency. Whatever frequency you decide to create content at, make sure you stick to it. It is proved many times that when you publish good content, you also start building a number of people who wait for your content with anticipation. You are then bound to a duty of fulfilling their demands and not to deceive them.

4. Be Unique with your content

It is quite common over the internet, that people manually rewrite the articles from other people’s blogs and post them on their own blog. The thing to notice is that you can obviously take the idea from their posts or blogs but cannot just copy and paste that into your website. This has to be more creative, more influential and more unique than others. By grabbing the idea from others, now it’s your moral duty to enhance the idea with more creativity and influence. The article also has to be unique enough that Google doesn't penalize you.

There are two things to get into your mind, the first one is plagiarism. Secondly, being a writer it will disturb your mind and you will question yourself - would you do that? Recreating other people's content does nothing. A large number of audiences have already seen it before. What they want is something new and fresh. So, always try to make your content more effective, so people would come by themselves to read your material instead of others.

5. Take Decision without Regret

Your decision making power has to be strong enough to cater to the best of content marketing over the internet these days. Planning and precision are the keys that can help you carry your website and make the right call in any situation. Your marketing strategies and analytics reports are crucial for taking your business at peak. Hence significantly, you and your team should focus solely on making an informed decision from those analytics reports. You can always fulfil your organization’s desire for more data by introducing timelines on how data collection should stop, creating a team to follow-up on decisions made after an analytical report. From planning to decision-making, you can have that power to increase sales and spread the awareness of your brand. 

6. Do Experiments frequently

The scientists always believe that experiments are the base of any invention or new discovery. The same concept goes for the marketing analysis, as the experimentation provides opportunities for your business to accelerate its growth. The experimentation can be started after understanding the need to have a way to measure success and track your company’s records.

One of the best methods to do experiments is the test and analyze the approach. You should follow one action with one targeted website or data, and take a different step with a control group, and then compare the results. This method will help in analysing the difficulty level. You can also improve ROI on your marketing by- keeping some of your budget for experimentation, Pick one focus area and test until you don’t improve your data. You should also learn from your failed experiments. 

7. Measure ROI

A successful content marketing isn’t based on emotions; it’s based on authentic data and measurements. Measuring ROI can be one of the hardest parts of content marketing, but you have to do this, in order to achieve success in the web marketing business. Measuring your company’s performance gives you the ability to analyze the strengths and weaknesses of your content marketing planning. By doing this, you’ll be able to focus on your strong points and locate your areas of weakness. The number of shares, comments, newsletter subscriptions can be considered as successful content efforts. These all can be categorised under success metrics, and it can vary depending on the organization and the strategy itself, but you should define them clearly. You can also measure the ROI with the analytics tools present over the internet. Documenting your content marketing plans and goals is a great first step to successfully measure the ROI and it will undoubtedly help in boosting the effectiveness of your efforts.