Agricul — India's First AI-Powered Farmer-Focused Agriculture Platform.

Agricul — India’s First AI-Powered Farmer-Focused Agriculture Platform.

A smart, AI-driven B2C agriculture platform built to connect 10 lakh+ Indian farmers directly with premium agri-products — powered by intelligent automation, crop-specific recommendations, and a seamless direct-to-farm delivery ecosystem.

Case Details

Start Day:13/01/2024

Client : Agricul (GPC Group)

Tags: AI Solutions, Automation, WooCommerce, Agriculture, B2C Platform, Crop Intelligence

Project Duration: 5 Months

Client Website:

agricul.in

Let’s Work Together for Development

Call us directly, submit a sample or email us!

Address Business

Basement Floor, #2136, Near Community Centre II, Sector 21, Panchkula, Haryana, India

Contact With Us

Call us: +91-9466544377

Working Time

Mon - Sat: 9.00am - 06.00pm

Get in Touch With Us

The Story

India has over 140 million farmers — yet most of them still rely on local dealers, word of mouth, and outdated information to make critical crop decisions. Agricul set out to change this from the ground up. As India’s first farmer-focused B2C agriculture brand, Agricul’s vision was bold: deliver factory-direct agri-products — Herbicides, Insecticides, Fertilizers, Fungicides, and PGRs — straight to farmers across India, at the right price, with the right guidance.

But product delivery alone wasn’t enough. Agricul needed an intelligent platform — one that could guide farmers on what to buy, when to buy it, and how to use it based on their specific crop, soil condition, and season. DotCom Inventions was brought in to build that platform — combining e-commerce infrastructure with AI-powered automation to create a truly farmer-first digital experience trusted by over 10 lakh farmers across India.

What Did DCI Do

DCI delivered a complete AI-powered agriculture e-commerce platform for Agricul — combining smart automation, crop intelligence, and a high-performance WooCommerce store — designed to serve millions of Indian farmers with precision, speed, and simplicity.

AI-Powered Crop Recommendation System We built an intelligent crop recommendation engine that guides farmers to the right products based on their specific crop type — Wheat, Paddy, Cotton, Tomato, Onion, Potato, Maize, and 20+ more. Instead of browsing through hundreds of products blindly, farmers answer a few simple questions and the system instantly recommends the most effective solutions for their situation — reducing guesswork and maximizing crop yield.

Shop by Crop — Smart Category Architecture We designed and developed a unique "Shop by Crop" navigation system — allowing farmers to browse products filtered directly by their crop type rather than by chemical category. This AI-informed architecture dramatically simplified product discovery for farmers who may not know the difference between a herbicide and a PGR, but know exactly what crop they're growing.

Automated Seasonal Campaign System We built an intelligent seasonal automation system — automatically surfacing the right products at the right time based on the agricultural calendar. Rabi season, Kharif season, and crop-specific windows trigger automated product highlights, promotional banners, and targeted recommendations — keeping the platform always relevant and timely without manual intervention.

Agricul Doctor — AI-Assisted Crop Support We integrated the "Agricul Doctor" support feature — an AI-assisted guidance system allowing farmers to get instant crop advice, pest identification support, and product recommendations via WhatsApp and phone — combining automated responses with human expert escalation for complex queries. This gave Agricul a 24/7 support capability at scale without proportional increase in support staff.

Video-Based Product Guidance System We built a video highlight system for Agricul's top products — embedding product demo videos directly on product pages and the homepage — giving farmers visual, vernacular-friendly guidance on how to use products correctly. This reduced misuse, improved results, and built deeper trust in the brand.

Direct Factory-to-Farmer Order Automation We automated Agricul's complete order fulfillment workflow — from order placement to dispatch tracking and delivery confirmation — eliminating manual steps in the supply chain and ensuring farmers receive their products faster, with full visibility throughout the process.

Mobile App Integration The platform was built in sync with Agricul's Android mobile app — ensuring a consistent product catalog, pricing, and order management experience across both web and app, reaching farmers on the devices they use most.

The Results

From a vision of factory-direct agriculture to a fully intelligent farmer platform — our work on Agricul built the digital backbone for India’s first AI-powered B2C agriculture brand. The results reflect the scale of impact: over 10 lakh farmers now trust Agricul for their most critical crop decisions, and the platform continues to grow.

10 lakh+ farmers across India actively using the platform

300+ agriculture products live with full variant and crop-specific filtering

Shop by Crop system covering 20+ major Indian crops

AI crop recommendation engine reducing wrong product purchases significantly

Seasonal automation system running Rabi and Kharif campaigns without manual input

Agricul Doctor feature providing 24/7 AI-assisted crop support at scale

Order automation reducing fulfillment time and manual errors across the supply chain